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| The use of
cellular phones is prohibited in most religious institutions
because religious services are disrupted by the use of
cellular phones.
The Company’s early concentration on religious institutions will be in the Middle East. For Islam, as for many other religions, prayer is a solemn occasion. A mosque should provide a peaceful environment for prayer, allowing attendees to devote complete and undivided attention to Allah. Conducting business or social discourse over a cellular phone destroys this environment. So too, a ringing cellular phone destroys this environment. Although it may be considered by some to be an etiquette problem, to others, these disruptions to prayer are unholy and may be considered the same as “sin” is considered by Christians. To remove this pain at a reasonable cost and without adverse side effects is a key element of the demand in the Arab world, where traditional jamming devices are deployed today. Additional demand exists in all parts of the world from almost all religions. Jamming is chosen today by religious institutions because it is the only technology available. From market research we have found that it is almost universally disliked and will be replaced in many instances when the Cell-Block-R technology becomes available – because of the removal of the negatives associated with jamming. |
Cinema and Live Theater Theater owners are spending more money to improve the quality of service received at their establishments, while the volume of ringing cellular phones at performances continues to increase, countering the owner’s efforts. New York City passed an ordinance banning cellular phones in theaters but with little or no way of enforcement. Cell-Block-R Control Units can resolve these problems at minimal expense. In general terms, the cost to install the Cell-Block-R technology should not exceed the equivalent of a single showing of a major film in that space – making the Cell-Block-R products extremely cost-effective. Cellular phone restricted areas appeal to the upper-end of restaurants where diners are paying a significant amount of money for a “special dining experience.” As the need continues to grow and as awareness of the capability grows, the restaurant market will extend downwards (i.e. to lower priced restaurants) and expand dramatically. In Europe, there are approximately twice the number of restaurants as in the USA, and a much stronger base of pain from diners. It should be noted that in the USA most people go out to eat at a restaurant, while in Europe people go to dine at a restaurant. They take it much more seriously in Europe. Although the Restaurant market segment exists worldwide it will be largest in Europe, followed by the United States. In the rest of the world it is expected to be of a secondary focus. |
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